More Sessions To Come… Stay Tuned!

Wednesday, July 24

9:00am – 4:00pm: Main Street 101

If you are new to Main Street or would like a refresher on the Main Street Four-Point Approach, then we recommend you attend this pre-conference session.  The success of your downtown efforts and those across the country are rooted in the comprehensive Four-Point Approach.  Experts and practitioners from the field will present on these points:  Design, Economic Vitality, Organization, and Promotion.  This session will dive into the principles, but also feature examples and best practices from each point so you will walk away with a more detailed knowledge on each point and how to utilize them in your own community.

1:00pm – 2:00pm: Main Street Clinic – Rebecca Ward, Principal, Ward Architecture, LLC

Rebecca is our Specialist of Preservation and Design and can answer your questions about historic properties and structural issues. Bring photos of what you wish to discuss. Stop by for a chat–no appointment necessary!

2:00pm – 3:15pm: Empowering Change Through Partnerships Through Extraordinary Projects

Learn from this GAMSA-award winning community how partnerships can make the difference with projects in your community. Working together, Main Street and the city have accomplished projects through diverse partnerships. These projects include the Farmers’ Market Civic Pavilion, Main Stage at the fairgrounds, the Highway 47 Missouri River Bridge, Jaycees All Abilities Park, Lion’s Lake, Downtown Rotary Riverfront Trail, Optimist Tennis Courts, and the City Auditorium.

2:00pm – 3:15pm: Bring to Life Your Community and Economic Development Projects

USDA-Rural Development offers over 40 community and economic development programs. This session will review the programs available to fund business, facility and non-profit projects related to community and economic development in downtowns.

Greg Batson is a Community Solutions Specialist with USDA – Rural Development’s Innovation Center in Washington, DC. He is assigned to Kansas, Missouri and Nebraska. Greg is responsible for coordination of community and economic development activities and collaboration on programs and projects between Rural Development staff and federal, state, regional and local partners.

Greg holds a Bachelor Degree in Political Science and Master Degree in Public Administration from Southeast Missouri State University and a Doctorate in Public Policy Analysis and Administration from Saint Louis University. Greg serves as adjunct faculty for Central Methodist University teaching Modern Political Thought and Introduction to Public Administration and for Columbia College teaching Methods of Public Decision Making, Public Financial Resources Management and Political Science and Public Administration Research Methods.

Thursday, July 25

9:00am – 10:00am Welcome & Opening Assembly with Keynote Address

Peter Kageyama, For the Love of Cities, Peter Kageyama is the author of For the Love of Cities: The Love Affair Between People and Their Places and the follow up, Love Where You Live: Creating Emotionally Engaging Places. He is the former President of Creative Tampa Bay, a grassroots community change organization and the co-founder of the Creative Cities Summit, an interdisciplinary conference that brings citizens and practitioners together around the big idea of ‘the city.’

Peter speaks about emotional engagement with PLACES—cities, towns, communities, neighborhoods, and especially downtowns, which he calls the “psychic centers” of places. Good things happen when more people become emotionally engaged with their places and when more people fall in love with those places. Main Street programs pay a unique role in creating this sense of place.

Peter will inspire the audience to encourage people to go from saying they love a place to actually doing something for that place. He believes Main Streets can compete and even thrive in the Age of Amazon with bottom-up community development and the amazing people who are making change happen. Peter will be available at Main Street 5 & Dime to sign books immediately following his address.

10:30am – 11:45am: Game Changers In Entrepreneurship 

In this session, four entrepreneurs from four towns in Southeast Missouri (who actually run their businesses every day) share real-life stories about what they did to build up their neighborhoods in order to build up their businesses. Their examples will provide insights into how entrepreneurs think and how to get your community’s pool of entrepreneurs involved in your organization.

Colby Williams – Author of Small Town Big Money: Entrepreneurship and Opportunity in Today’s Small Town; Founder of Parengo Coffee – Sikeston, MO
Colby founded Parengo Coffee in Sikeston, MO in 2013. He has won several awards for coffee roasting and for entrepreneurship, including the DRA’s Delta Entrepreneurship Network Fellowship in 2015. He published his first book, Small Town Big Money, this year and speaks about it and other small town entrepreneurship topics on blogs, in podcasts, and in small towns near you. He is currently the Vice President of Historic Downtown Sikeston, and often judges pitch competitions for the SEMO University branch of the SBTDC. Colby writes a column about entrepreneurship for B Magazine out of Cape Girardeau, MO.

Carissa Stark – Entrepreneur; Founder of Mary Jane Burgers; Founder of J-Street Brew Co.- Perryville, MO
Before Carissa moved back to the area, Perryville barely registered on anyone’s radar. Now, people drive from miles around to hang out in this thriving downtown square, which is anchored by Carissa’s restaurants and event spaces. She has over 22 years of Hospitality Management experience and has spent the past several years as sole proprietor of Mary Jane Street + Food Food Truck, Mary Jane Burgers & Brew, Stark Property Management, Jackson Street BrewCo, and most recently Mary Jane Bourbon + Smokehouse – opening in 2019 in Downtown Cape Girardeau. Carisa is involved in her community as a board member with the Chamber of Commerce and Perryville Downtown Revitalization, where she helps plan and execute successful community events such as the Home Brew Block Party and Farm to Table Community Dinner.

Laurie Everett – Owner of Annie Laurie’s; Founder of The Indie House – Cape Girardeau, MO
Laurie’s resume is as eclectic as her antique and retail empire. Laurie is a savior to buildings on her strip of Broadway in Old Town Cape Girardeau and a serial entrepreneur, with several businesses operating full-steam under her umbrella. Laurie also serves on the CID Board for her neighborhood and has been extremely active on the Board of Old Town Cape. In addition to her bohemian boutique, Mother Earth, and her antique store, Annie-Laurie’s, which is a cornerstone of her community, Laurie also manages real estate property and hosts one of Cape’s first AirBnB offerings. She does it all.

Bob Schooley – Founder of The Ground-a-Bout – Jackson, MO
With previous lives in real estate and in law enforcement, Bob has been an integral part of the formation and growth of the Uptown Jackson Revitalization Organization. He served as its President before putting his money where his mouth was – purchasing and refurbishing two properties in the neighborhood. When a few potential renters fell though, Bob and his family opened The Ground-a-Bout, a coffee shop, in one of the spaces. His company recently expanded to roasting its own beans, which it supplies to other shops in the region.

10:30am – 11:45am: Speak LIFE In Storytelling

What makes a good story? What are your best stories? How do you identify a successful story? Learn how to pitch your story to the media to earn great public relations. Good storytelling can be a key component to revitalizing your community.

1:30pm – 2:15pm: How Will YOU Celebrate 2021 Missouri Bicentennial?

Join Michael Sweeney, Missouri Bicentennial coordinator for the State Historical Society of Missouri, for a conversation about current and planned Missouri Bicentennial projects, programs, events, and how your community can get involved in the commemoration.

Michael Sweeney is Missouri Bicentennial coordinator for The State Historical Society of Missouri. He holds a Ph.D. in American Studies from the University of Kansas and a M.A. in Information Science and Learning Technologies from the University of Missouri. In 2013, the Missouri General Assembly tasked The State Historical Society of Missouri with developing and leading a commemoration of the bicentennial of Missouri statehood in 2021. In his role as Missouri Bicentennial coordinator, Sweeney works with statewide organizations and state government agencies to develop and promote projects that commemorate the Missouri Bicentennial. He also conducts outreach to community organizations and institutions throughout Missouri to increase awareness of the occasion and generate participation in Bicentennial related activities. The State Historical Society of Missouri is seeking to create a truly statewide commemoration, and to that end, Sweeney is building a network of local partners in all one hundred fourteen counties and the independent City of St. Louis. Sweeney formerly served as Collection Librarian for the Black Archives of Mid-America and Director of Collections at the American Jazz Museum.

3:30pm – 4:15pm: Teaming with Veterans to Strengthen Main Street and the Community that Shops There

Learn about recent legislation approved into law in 2018 providing guaranteed, low-interest loans to encourage veterans from Missouri to return to Missouri in an entrepreneur role and contribute to the state’s business climate by building their own businesses and/or starting their own agricultural enterprises. Included in this discussion will be how we can better train workers in rural areas (non-veterans too!) to become part of the work force development solution as we begin to roll broadband into previously untouched territory.

3:30pm – 4:15pm: My “Place” Changes Things!

Creative Placemaking is a people-centered approach to building strong, vibrant communities. This session will act as a primer on creative placemaking, walking participants through the process, and introducing them to a variety of topics ranging from housing to arts and culture that can reinvigorate communities of any size. This session will help you learn how to organize a successful capital campaign in a rural area and determine what kind of projects attract people to rural areas.

Mickey Davis is Community Placemaker with McClure, where the placemaking team currently works to revitalize and reinvigorate communities across the United States and Canada, primarily in the Upper Midwest and Mississippi Delta regions, through designing amenities such as cultural centers, breweries, modern apartments, coworking & makerspaces, residency programs, and others.
A musician by training, Davis previously managed cultural exchange programs at the Association of American Voices, overseeing programs in over 30 countries in two years including U.S. State Department-funded cultural diplomacy initiatives. Prior to that, Davis served as the Program Director at the Des Moines Social Club, a nonprofit arts and culture center in downtown Des Moines housed in a renovated 1930’s Art Deco fire station which hosts over 800 events annually. Davis is the founder of the Des Moines Jazz Festival and previously ran the 48 Hour Film Festival – Des Moines. Davis holds a bachelor’s degree in Music from Macalester College and a master’s certificate in Arts & Culture Strategy from the University of Pennsylvania.

Friday, July 26

9:00am – 10:00am General Session with Keynote Address

Brandon W. Johnson, a.k.a. “Positive Energy Guy” has had the honor of developing tens of thousands of leaders through his leadership trainings, workshops, and speeches over the past 20 years. In 2017 and 2018, Brandon was honored and humbled by being named the #1 Global Buru for the Hospitality Industry.

Brandon has more than 20 years of experience in operations and leadership positions in the hospitality industry, non-profits, training organizations, entrepreneurship, and higher education. He holds a bachelor’s degree in hospitality and tourism management and a master’s degree in management technology with an organizational development focus. His clients include such well-known names as McDonald’s, Hilton, Famous Dave’s, Hyatt, and Odyssey Resorts.

Brandon’s trademark passion, heart, and energy inspires audiences everywhere while also giving them practical tools to take their results in business and life to the next level.  Brandon’s book,Hospitality from the Heart,” will help you engage your employees, deliver extraordinary service, and create loyal guests. Brandon will be available at Main Street 5 & Dime to sign books immediately following his address.